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The Collaborative, a Managed Services Provider (MSP), curates a network of professional services companies serving health sciences companies under ONE Diverse Supplier Master Service Agreement (MSA). Please answer a few questions to find out if The Collaborative is a good fit for you.

Driven to Succeed LLC

Market Research - Full Service


Company Description

Driven to Succeed is an award-winning market research and consulting firm that connects the dots to unleash growth for Fortune 500 companies and leading brands. Powered by a team with multiple zones of genius, we use empathy, intuition and insights to Translate Insights into ‘So What’ and ‘Now What’™.


Imaginologie, the market research division, offers mixed method market research, recruiting, and brand consulting, including but not limited to quantitative surveys, focus groups, voice of the customer, and brainstorming ideation. With decades of corporate experience at companies including P&G, Accenture, Johnson & Johnson, Merck, Abbott, and more, we’ve walked a mile in our clients’ shoes, enabling us to provide actionable recommendations that lead to faster decisions, maximize ROI, and inspire more customers to buy.

Services & Capabilities

Driven to Succeed offers four core services:

  1. EthnoGraphics™ Insights: Uncover meaningful and empathetic market research with consumers
  2. Better Ideaz™ Brainstorming: Leading high-impact ideation through a quantum leap in innovative thinking
  3. The Collaboratory Concept Lab: Turning product and service ideas into test-ready concepts
  4. Speaking, Training & Consulting: Aligning business strategy, organizational values, and human capital to accelerate performance 

Key Differentiators

·         Our team has walked a mile in your shoes with over 100 years of executive experience in global and regional Market Research, Marketing, P&L Management, HR and DE&I for global iconic brands across B2B and B2C

·         Led by seasoned leaders with first-hand Fortune 50 experience, not junior talent, making us leaner, more agile, trusted thought partners– saving you time and leading to faster, more meaningful impact

·         Founded by Kristin Harper, former Fortune 15 global VP and classically trained brand manager with 20 years of experience at Procter & Gamble, The Hershey Company, and Cardinal Health, who has led global iconic brands including Crest, Oral-B, and Hershey’s KISSES

·         We combine data with insight discovery through empathy-rich conversations and our proprietary EQ Analytics™, then Translate Insights into ‘So What’ and ‘Now What’™

·         In <30 minutes, executives and team members can get caught up on hours worth of research with qualitative research deliverables that include a visually engaging 6 to 8-page graphic report and 10 to 15-min. video highlight reel   

·         Access to variety of diverse business owners and experts in leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging under one diverse supplier MSA

Diversity Status

Woman-owned, Minority-owned, Small Business