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SIM Consulting Group LLC

Data & Data Analytics

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Company Description

SIM Consulting Group is a strategic insights consultancy, providing expertise and experience utilizing innovation, mixed methodologies and technological application to meet clients' insights needs.

Services & Capabilities

Strategic and marketing consulting;  innovation workshops; design/execution/reporting for both consumer-based and physician (B2B)-based qualitative programs (e.g., focus groups (in person, online), in-depth interviews, dyads/triads, ethnographies) and quantitative programs (including advanced methodologies (e.g., conjoint, discrete choice, segmentation); actionable insights presentations to all corporate audiences & teams (e.g., insights, strategy, marketing, research, C-suite); experience working with healthcare teams supporting diabetes technology/devices, womens healthcare (reproduction therapeutics), new pharmaceutical product trials (mental health, gastrointestinal); advertising effectiveness testing (print, TV, radio).

Key Differentiators

Deep experience in innovation and incorporation of new technologies to meet clients' insights needs; Extensive experience in all insight methodology approaches; Entrepenurial mindset; Involvement with Gen AI and Synthetic Respondents (both B2C and B2B focus) to augment insights programs.