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The Collaborative, a Managed Services Provider (MSP), curates a network of professional services companies serving health sciences companies under ONE Diverse Supplier Master Service Agreement (MSA). Please answer a few questions to find out if The Collaborative is a good fit for you.

MDRG – Market Dynamics Research Group, Inc.

Data & Data Analytics


Company Description

MDRG is a custom market research consultancy that believes in studying the WHOLEMIND. This approach seeks to understand what consumers say, how they feel and what decisions they make in order to deliver insights that reveal the true voice of the consumer.

Services & Capabilities

·        Brand Health, Brand Value and Brand Tracking

·        Value Proposition

·        Awareness, Attitudes and Usage

·        Product Design research

·        Concept testing

·        Claims testing

·        Name testing

·        Offer Testing

·        Package Design testing

·        Pricing testing

·        Advertising testing

·        Campaign Ideation

·        Positioning research

·        Message Testing

·        Campaign Performance research

·        Usability / Website Experience

·        Patient Journey

·        Physician research

·        Customer Loyalty, Satisfaction and Churn

·        Health Plan / Payor research

·        Health provider research - physicians and health systems

·        Trade-off / Conjoint / Discrete Choice

·        Segmentation

·        Qualitative market research

·        Advanced analytics

·        Max diff

·        TURF

·        Conjoint analysis         

·        Driver analysis

·        Ethnography

·        Bulletin Boards and online communities

·        Focus groups

·        In depth interviews

·        Social listening and sentiment analysis

·        Stakeholder interviews and workshops

·        Secondary Research

·        Market Sizing

·        Brand Strategy & Consulting

Key Differentiators

  • System 1 Techniques
  • Behavioral Science
  • Storytelling
  • SOC II Certified

Diversity Status

Woman-owned, Small Business