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The Collaborative, a Managed Services Provider (MSP), curates a network of professional services companies serving health sciences companies under ONE Diverse Supplier Master Service Agreement (MSA). Please answer a few questions to find out if The Collaborative is a good fit for you.

StoryLede

Communications Agencies/Marketing

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Company Description

StoryLede™️ is a woman and minority-owned marketing and visibility firm focused on providing full-service solutions for growth-oriented companies. From communicating your company’s dynamic message online to effectively captivating the room for your next presentation, we help you identify and extract the powerful stories behind your brand so you can confidently connect with any audience, increase your visibility on multiple platforms, highlight your authority -- and ultimately, syndicate your unique message.

 
BACKGROUND:
From Memphis to Washington D.C., our Emmy-Award Winning StoryLede™ founder Bofta Yimam worked as a news reporter and anchor. For more than a decade, she appeared on local and national outlets at the White House and Capitol Hill… you may have seen her on CBS and BBC.
 
During early morning news meetings, Bofta recalls how reporters would share their story ideas while huddled around the news desk.
 
Ultimately, after hearing all the ideas, the news director would eventually ask, “So what's our lead story?” This is the story that’s most newsworthy, compelling and likely to lead the evening news.
 
Part of that newsroom discussion, is literally the “lede” of the story – which refers to the intro section that’s written to grab your attention and address why you should care.
 
Today, Bofta encourages business owners and organizational leaders to ask themselves the same question as they’re building their brand:
 
What’s your StoryLede™?
 
StoryLede™ is the unique narrative your company uses to share its value, brand and identity.
 
This is the story that is syndicated across all of your platforms and leads everything you do – and say.
 
Allow our fractional marketing company to help you craft your compelling stories.

 

Services & Capabilities

StoryLede™️ is a woman and minority-owned marketing and visibility firm focused on providing full-service solutions for growth-oriented companies.

 

From communicating your company’s dynamic message online to effectively captivating the room for your next presentation, we help you identify and extract the powerful stories behind your brand so you can confidently connect with any audience, increase your visibility on multiple platforms, highlight your authority -- and ultimately, syndicate your unique message.

 

We pride ourselves on working with organizational leaders in a high-touch manner to help them effectively communicate their brand with a focus on revenue, visibility and impact. When you partner with StoryLede you are not just hiring a marketing firm — you are partnering with group of experienced marketing specialists who help you reach your vision of what your business can become.

 

CAPABILITIES

Strategic Marketing Consulting

Copywriting

Website Development

Branding and Graphic Design

LinkedIn Content Messaging

Email Campaigns

Ghostwriting Thought Leadership Articles

Proofreading

Inclusive Content Strategy

Video Production

Presentation Decks

Multimedia Visibility

Story-Focused Client Case Studies

Key Differentiators

 

Company Founder is Bofta Yimam:
• Emmy® & Edward R. Murrow Award-Winning Journalist, Marketing Consultant, International Speaker, National TV Correspondent
• 15+ years of professional media experience as a TV Anchor/Reporter, including CBS News
• Specialized expertise in messaging, communication and storytelling
• Journalism background: ability to write compelling content on tight deadlines
• Our StoryLede team is 70% diverse

 

 

2023 HIGHLIGHTS

• Capital Region Minority Supplier Development Council Supplier of the Year Nominee

• Selected for the Mass Mutual Tuck School of Business Diversity Program

• Enterprising Women of the Year Awardee

Diversity Status

Woman-owned, Minority-owned, Small Business